In a snow covered corn field, late in 2008, Shooting the X began to take shape. Hunkered down in a homemade snow blind, two hunters sat frustrated, chatting about the lack of priority that big box stores give to late season hunters, especially snow geese hunters. Having been unable to find shells or snow blinds at any of the stores, the hunters concluded that the market was lacking a true waterfowl outfitter and joked that ordinary hunters could stock a store better than any of the major chains and they would certainly be much more knowledgeable than many of the store clerks that the chains employ. As the hunters chatted further, they realized that they were on to something and began to lay the groundwork for a company that would supply hunters with a true hunting store dedicated to providing excellent customer service, timely shipments, and affordable shipping rates as well as reasonable owners who value the customer so much, that they offer their products at a fair price. In May of 2009, the hunters dream became a reality and Shooting the X was founded "By Hunters for Hunters".

In the fall of 2011, after experiencing significant growth and establishing a great customer base, Shooting the X expanded and built a state of the art archery range. The range features two impressive options, the first being a block shooting range. This range is perfect for sighting in your bow and is also home to many shooting competitions throughout the year. The second option is something that is truly impressive. This range features realistic targets that move for an added challenge. With targets such as deer, bobcats, and even a skunk, this course is both fun and challenging and is sure to help you become a perfect shot every time. Whether you are a first time shooter or an experienced hunter, Shooting the X is perfect for all of your hunting needs and their friendly staff is more than willing to help you with anything that you may need. Employing two experienced bow technicians, Shooting the X is sure to get it right the first time so don't hesitate to stop in today to see all the exciting things that Shooting the X has to offer!